ColourShift "Blue" T-Shirt

This shirt is a wearable Stroop effect. Your brain wants to read the word. Your brain also wants to process the color. The conflict is instant, low-level, and oddly satisfying.

Each shirt in the series throws your perception just a little off balance. It is part neuroscience, part design, and fully intentional.

In this version, BLUE is anything but. Is it melancholic? Indecent? An inside joke? Maybe it is all of them, depending on how you read it. That is the fun.

Designed by Aardvark Dreams for lovers of cognitive dissonance, visual tricks, and clever disruption.

.: 100% Airlume combed and ringspun cotton (fiber content may vary for different colors)
.: Light fabric (4.2 oz/yd² (142 g/m²))
.: Retail fit
.: Tear away label
.: Runs true to size