ColourShift "Yellow" T-Shirt

This shirt is a wearable Stroop effect. Your brain sees one thing and reads another, triggering that familiar cognitive hiccup scientists call the Stroop effect. It is designed to make people pause, blink, and question what they just saw.

Here, YELLOW isn’t the color on the shirt. It is a word loaded with meanings. Is it about timidity? About race? About caution? Maybe it’s a dare to confront those associations. Maybe it’s just a bold mismatch.

Designed by Aardvark Dreams for people who know that words and colors both carry weight. And sometimes that weight is the point.

.: 100% Airlume combed and ringspun cotton (fiber content may vary for different colors)
.: Light fabric (4.2 oz/yd² (142 g/m²))
.: Retail fit
.: Tear away label
.: Runs true to size